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Honor Beauty and Celebrate Strength with LYS Beauty’s New Brow Collection

Honor Beauty and Celebrate Strength with LYS Beauty’s New Brow Collection

This clean brow duo is essential for securing the perfect brow look… every time.

Experts and novices unite - it’s time to feel confident about your brow application.

Meet the Products
Introducing LYS Beauty’s Secure Brow Collection - an easy-to-use brow duo that yields the fluffiest, more natural-looking brows. No hassle. No smudging. No harmful ingredients. The Secure Brow Eyebrow Pencil is an ultra-fine, triangular-shaped defining pencil that mimics the look of real hair to define, shape, and fill in sparse areas in the brow for a fuller look. Dual-ended in design, this pencil comes with its own spoolie brush to create uniformity with brow hairs and dissolve any harsh lines. After perfecting the shape and fill, the Secure Brow Shape + Hold Clear Brow Gel helps lock brows in place with a clear, non-flaky formula. Say goodbye to sharpie eyebrows!

Infused with Vitamin B5, Green Tea Extract, and Aloe Leaf Juice, this vegan gel coats each individual lash hair with nourishing ingredients to help stimulate brow hair growth, strengthen hair fibers, and give the appearance of thicker, fuller brows. The pencil is fortified with Jojoba Seed Oil, Castor Seed Oil, and Vitamin E to promote hair growth and condition hair fibers for a healthy look long after the product is removed.

Behind the Launch
For those of you who don’t feel quite like yourself without a well-formed brow, this collection is for you.

Created in celebration of LYS founder, Tisha Thompson’s, late Mother, the Secure Brow collection takes a moment to honor beauty and celebrate strength. In a heartfelt tribute to resilience, courage, and everlasting beauty, these good-for-you brow products pay homage to her mother’s 14-year battle against breast cancer, while celebrating the beauty that resides in life’s everyday memories. Throughout her Mother’s battle, one cherished moment stood out – the shared experience of brow makeup application. Filling in her brows became a ritual of love and connection to normalcy. This everyday product helped restore her confidence and face each day with renewed determination – a common result of go-to makeup staples.

So whether you’re pulling your makeup look together before a work-from-home zoom call or getting glam for a special occasion with friends and family, this collection is a source of inspiration and reminder that the magic of life is found in sweet, daily practices.

Apply Like A Pro
Whether you’re a makeup newbie or advanced artist, brows have notoriously been one of the more difficult makeup products to nail when it comes to application. Between establishing the perfect arch and creating natural, hair-like strokes, the finished product can turn out slightly differently each time. But, remember - brows are cousins, not sisters. Brows are meant to shape and define the face, but they do not have to mirror one another for it to be considered a success. Instead, follow these tried-and-true application hacks to get the best results from the Secure Brow duo:

  • Step 1: Use the spoolie of the dual-ended Secure Brow Eyebrow Pencil to brush brow hair upwards into the same direction.
  • Step 2: Using the triangle-shaped fine-tip, create a light line to outline the bottom of the eyebrow to reinforce the shape.
  • Step 3: Gently draw hair-like lines to fill in any sparse areas in the brow, continually brushing through until you achieve your desired look.
  • Step 4: Using the spoolie brush applicator, comb gel onto the brows in upward strokes to keep all hairs to hold brow hairs in place.

Paying it Forward
To pay homage to the indomitable bond between a mother and a child, as well as the power of shared experiences, LYS Beauty is proud to donate 100% of the net launch proceeds from 9/26 through 12/31/23 to The Pink Agenda, to bolster their efforts to find a cure for breast cancer. Minimum donation of $5k.  Shop the Secure Brow Eyebrow Pencil ($20) and Secure Brow Shape + Hold Clear Brow Gel ($16) on, or online at